If you’re serious about achieving radiant, glowing skin, using a face serum correctly can be a total game-changer. Serums are concentrated formulations that target specific skin concerns—from dullness and dehydration to pigmentation and wrinkles. But here’s the thing—not everyone knows how to properly apply a serum to unlock its full potential.

In this easy, step-by-step guide, we’ll walk you through how to use a serum on face to get that beautiful glow every beauty-focused woman craves.

What Is a Face Serum?

A serum is a lightweight, fast-absorbing skincare product packed with active ingredients like hyaluronic acid, vitamin C, niacinamide, or peptides. Unlike moisturizers, serums go deeper into the skin to address specific issues such as:

• Dryness
• Dark spots
• Fine lines
• Acne
• Uneven skin tone

Step-by-Step Guide on How to Use a Serum on Face

Step 1: Cleanse Your Skin

Before applying any serum, start with a clean slate. Use a gentle cleanser or micellar water suited for your skin type.

• Oily skin: Opt for a salicylic acid face wash
• Dry skin: Go for a hydrating cream-based cleanser
• Sensitive skin: Use a fragrance-free, soothing face wash

Cleansing removes dirt, oil, and makeup—allowing the serum to penetrate better.

Step 2: Pat Dry—Don’t Rub

Gently pat your skin with a clean towel until it’s slightly damp. This helps with better absorption, especially for hyaluronic acid serum and hydrating serums.

Step 3: Apply a Toner (Optional but Helpful)

Using a toner balances your skin’s pH and preps it for the serum. Go for alcohol-free toners if you have dry or sensitive skin.

Step 4: Dispense the Right Amount of Serum

Less is more when it comes to serum. Use 2–3 drops—that’s all you need!

Tip: Serums like the Garnier Vitamin C Serum or Kojic Acid Serum are potent, so applying too much can irritate the skin.

Step 5: Apply Using the “Press and Pat” Technique

Don’t rub the serum like lotion. Instead, gently press and pat it into your skin using your fingertips.

• Start from the center of your face and move outward.
• Cover the cheeks, forehead, chin, and neck area.

This technique helps maximize product absorption and stimulates circulation.

Step 6: Wait for 1–2 Minutes

Let your serum sink in before applying the next product. This ensures the active ingredients are absorbed effectively.

Step 7: Follow Up with a Moisturizer

Seal in the serum with a moisturizer appropriate for your skin type.

• For oily skin: Use a lightweight, oil-free gel moisturizer
• For dry skin: Choose a richer, cream-based moisturizer
• For combination skin: A balancing lotion works best

You can use ceramide serums or collagen serums before moisturizing for anti-aging benefits.

Step 8: Don’t Skip Sunscreen (Daytime Routine)

If it’s daytime, follow up with a broad-spectrum sunscreen (SPF 30 or more) to protect your skin—especially when using Vitamin C or niacinamide serums.

Best Serums to Try for Glowing Skin

Here are some of the best face serums in India to match your skin needs:

Skin Concern	Recommended Serum
Hydration	Best Hyaluronic Acid Serum
Brightening	Vitamin C Serum for Face
Acne	Salicylic Acid Serum
Pigmentation	Kojic Acid Serum
Anti-aging	Peptide Serum / Collagen Serum
Skin Barrier	Ceramide Serum

Where to Buy Serums Online in India

1. Nykaa: A leading beauty retailer offering a wide range of serums, from budget-friendly to high-end brands.
2. Myntra: A lifestyle platform with a curated selection of skincare products, including serums.
3. Flipkart: Offers a vast selection of serums with the option to compare prices and read customer reviews.
4. Purplle: Focused on skincare and makeup, with attractive deals on serums.
5. Amazon: A global platform with options at all price points. Ensure authenticity by checking seller ratings.
6. Deconstruct: Known for science-backed serums with minimal ingredients for effective results
   

Tips for Buying Online:

• Read product descriptions carefully.
• Check customer reviews for effectiveness and side effects.
• Compare prices across platforms to find the best deals.
• Look for discounts and cashback offers.

By following these steps and tips, you can effectively incorporate serums into your skincare routine, achieving healthier, more radiant skin.

Disclaimer: This information is for general knowledge and informational purposes only and does not constitute medical advice.

Also Read: How to Apply Moisturizer For Beginners: 3 Nourishing Step-by-Step Tips

Overall Things to Know on How to Use a Serum on Face

Ready to glow up? Explore our handpicked list of the best serums for every skin type and level up your skincare game today!

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Mini FAQ: Quick Serum Tips

✅ Daily use? Yes, unless it’s an exfoliating serum.
✅ Damp or dry skin? Damp for better absorption.
✅ Mixing serums? Yes, but avoid harsh combos (e.g., Retinol + Vitamin C).
✅ Serum or moisturizer first? Serum, then moisturizer.
✅ Wait time? 30-60 sec before moisturizer.
✅ Skip moisturizer? No, it locks in hydration.
✅ Use under makeup? Yes, for a smooth base.